As more newspapers are added to newspapers.com, I am finding more early references to the Sousaphone. Here is one, in the June 4, 1896 edition of a Canadian newspaper, mentioning the original Sousaphone, built by J. W. Pepper in 1895, while it was on tour with Sousa's Band in 1896:
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And here is mention of C. G. Conn's first Sousaphone, in the December 18, 1898 edition of the Pittsburgh Post:
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Finally, here is a drawing of Herman Conrad with Conn's first Sousaphone in 1901, featured in the Sydney, Australia newspaper, The Sunday Times, with a brief note in the accompanying article suggesting that Sousa was already planning to take his band to Australia in the near future (that trip didn't happen until 10 years later):
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